Why Buy a home in Naperville, Illinois?

Marketing Plan
(printable version)

30-DAY MARKETING PLAN

WEEK 1

1. Within hours of signing the Marketing Agreement, all information will be entered in the MLS (Multiple Listing Service) Computer for Realtor viewing in the multi-county area.
2. Prepare customized SPECIAL FEATURES sheets and LISTING SHEETS to be available in the home for Realtor tours and showings
3. After signing the Marketing Agreement, a KRUEGER REALTORS, "For Sale" sign will be placed on your front lawn.
4. Within hours of signing the Marketing Agreement, property will be added to www.KruegerRealtors.com and have information available on-line via the Internet.
5. Prepare and personally distribute NEW LISTING flyers to all of the area real estate offices so that the agents will have full information even before they receive it from the computer
6. Have KRUEGER staff tour home for familiarity for buyers
7. Prepare all advertising copy
8. Call for client reaction on any showings during the week.

WEEK 2

1. Put home on the weekly Realtor tour. This tour is held on Tuesdays and Wednesdays from 9am-4pm. The purpose of this tour is for Realtors to preview new listings in their area. It is important that the home be vacant (pet too!) during the tour times. This will make your home more accessible to the Realtors looking for a particular home for a particular buyer.
2. Advertise in Local Newspaper
3. Advertise in the Harmon Home magazine - DuPage Edition
4. Call for client reaction on any showings during the week and Realtor reaction from the Tour

WEEK 3

1. Put home on the weekly Realtor Tour
2. Continue Advertising
3. Distribute new flyers to TOP AGENTS
4. Call for client reaction on any showings during the week
5. Hold "Open House" for public viewing

WEEK 4

1. REVIEW LISTING PRICE
2. Put home on the weekly Realtor Tour
3. Prepare and distribute information to area offices regarding any price adjustment, if necessary.
4. Repeat week 2
5. Call for client reaction and discuss the market conditions with Seller.

When Purchase Agreements are presented to you:

1. We will negotiate the offer with you and the buyer's agent.
2. We will give our best advice on price and terms.
3. We will qualify the buyer before acceptance of an offer.
4. We will discuss the entire agreement in detail.
5. We will discuss all your costs and the estimated net proceeds.
6. We will follow the transaction all the way to the final closing.

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